I don’t know Jason Bagley personally but I do follow @JBagley on Twitter so I know him, virtually. He got married yesterday and I was there.

It was in Cape Town somewhere, I think, no clue where. I was there because Jason tweeted his wedding from some sort of portable device. Jason brought me and his 432 Twitter follows into his life with his posts, he shared something important with us all and I think that it was cool.

Its also a really interesting commentary on the connected world. Ok not everyone is this extreme and Jason lives in the social media space every day and is early on the adoption curve but he is still a good example. In this world people feel the need to connect and share. The instinct is to grab a mobile and share events, news and views with others whether that is on Twitter or posting a news story on CNN.

I wrote about it today to congratulate the happy couple, and to illustrate to marketers just how much we need to understand how people in the connected world think and so what you need to understand when building your brand, people like Jason share their brand experiences in the same way.

To complete the picture use this link to  Twitter Search and you will be able to read how his friends not at the wedding shared it with him.  Consider that this search is the same way consumers research brands.

Congratulations Mr and Mrs Bagley, I hope you don’t mind me using you to illustrate a point. The really important thing is that I and all your “friends” wish you a stunning life together.

Glad you switched off Twitter at the point you did, although when there is a new Bagley I know how we will find out about it.