Vodacom: This is what your brand is.

In an earlier rant I spoke about the Vodacom rebrand. In summary I said that brands are built by the customer experience and that because of the high involvement of customers in the Vodacom brand and how simple it would be to tell them about the logo change that the bulk of the money spent […]

Posted on May 3, 2011 at 11:08 am by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing · Tagged with: , , , ,

The Vodacom relaunch – what an appalling waste

Once upon a time when I was the client services director at an ad agency in Cape Town I advised a client to reallocate the bulk of his advertising budget to solve the problem because as I said to him – “there is no advertising solution to this – we’ll spend your ad budget next […]

Posted on April 28, 2011 at 6:55 am by Walter Pike · Permalink · 2 Comments
In: Uncategorized · Tagged with: , ,

Losing the war

Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its […]

Posted on April 27, 2011 at 11:14 pm by Walter Pike · Permalink · Leave a comment
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: , , , ,