The Carnival Nude and Brand Control

One of the assumptions underlying traditional brand management is that you can control the brand. That through advertising, brand associations and other brand tools you can manage perceptions. It was probably always a tenuous assumption at any time, but in digital marketing even more so. Firstly Brands exist only in the minds of customers and […]

Posted on March 10, 2009 at 9:58 pm by Walter Pike · Permalink · Leave a comment
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