An industry shooting itself in the foot.
The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini [...]
Posted on July 5, 2009 at 11:27 pm by Walter Pike · Permalink
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In: Comment, internet · Tagged with: Arthur Goldstuck, Durban, EThekwini, internet, Internet marketing, Technology/Internet, World Cup
In: Comment, internet · Tagged with: Arthur Goldstuck, Durban, EThekwini, internet, Internet marketing, Technology/Internet, World Cup
The social media marketing disconnect.
The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
Posted on July 5, 2009 at 10:14 am by Walter Pike · Permalink
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In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
