An industry shooting itself in the foot.

The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini […]

The social media marketing disconnect.

The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?