Cell C and Noahgate. Some lessons.
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, Uncategorized, social media · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, Marketing, internet · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Runaway Viral in Jozi
A spectacularly successful viral marketing campaign in Johannesburg.
In: Marketing, internet · Tagged with: Gary Rom Hairdressing, General Manager, Mike Herbert, South Africa, Viral Marketing
Digital is far too successful for this Jozi company!
A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.
In: Marketing, social media · Tagged with: Edgars Melrose Arch, Gary Rom Hairdressing, Melrose Arch, South Africa, viral
A Digital Tour of Cape Town.
photo credit: Glen Bowman I am sitting on the plane on the way from Cape Town to Lanseria. Just completed a grueling round of speaking engagements. I was struck by a number of things. Firstly. That many of our “trainee communications experts have no clue of digital. I find it extraordinary that I could actually [...]
In: Uncategorized · Tagged with: Cape Town, Internet marketing, Marketing, Marketing and Advertising, South Africa
Building a South African Digital Marketing Capability
The AAA Digital Marketing Academy is set to prepare and up-skill the marketing and communication industry for the growth in the use of digital media. Worldwide trends are telling the story: The consumer’s trust in traditional advertising and PR is declining. Control of brands is shifting to the costumer. Customers are more likely to seek [...]
In: Uncategorized · Tagged with: Digital Marketing, Education, South Africa
Keep Calm and Carry on – The DA Debate
What happens if the DA attempt at Social Media is great opportunity for a debate, what if it’s high profile and right in front of us happening every day and something we can all watch.
Maybe we should watch and analyse every move, not for the sake of democracy, or politics or personal self interest but because out of debate comes learning.
In: Uncategorized · Tagged with: DA, politics, social media, South Africa
Using the global brain.
FNB get thier toes wet in a crowdsourcing initiative to solve a business problem with Quirk’s Idea Bounty.
In: Uncategorized · Tagged with: Advertising, crowdsourcing, FNB, IdeaBounty, South Africa
