(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, Marketing, internet · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, Marketing, media, social media
The Culture Clash: Social Media in the agency world
Social media is in many ways the antithesis of advertising.
In: Advertising, Marketing, social media · Tagged with: Account planning, Advertising, Marketing, social media, social media explorer
The social media marketing disconnect.
The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
Are these social media fails or just marketing fails?
At the digital marketing academy we discused an article on the 9 worst social media fails of the year. Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up: Businesses who jump into [...]
In: Uncategorized · Tagged with: Marketing, Marketing and Advertising, social media
Is this the big BLOCK to understanding new marketing?
The fundamental issue in understanding new marketing is understanding the shift in control from producers to consumers which has come about because of an improved access to information and knowledge.
In: Uncategorized · Tagged with: Advertising, consumer power, internet, Marketing, social media
Keep Calm and Carry on – The DA Debate
What happens if the DA attempt at Social Media is great opportunity for a debate, what if it’s high profile and right in front of us happening every day and something we can all watch.
Maybe we should watch and analyse every move, not for the sake of democracy, or politics or personal self interest but because out of debate comes learning.
In: Uncategorized · Tagged with: DA, politics, social media, South Africa
DA reaction has me puzzled!
The DA (Democratic Alliance) in South Africa have launched into the world of social media marketing, but do they get it? Do they understand how it works? The evidence suggests not!
In: Uncategorized · Tagged with: DA, Obama, social media, South African politics"
Does the DA get Social Media?
Questions about the Democratic Alliance election campaign? Is it a copy paste of the Obama approach or do they really get Social Media?
In: Uncategorized · Tagged with: DA, Elections, social media, South African politics"
