Vodacom: This is what your brand is.

In an earlier rant I spoke about the Vodacom rebrand. In summary I said that brands are built by the customer experience and that because of the high involvement of customers in the Vodacom brand and how simple it would be to tell them about the logo change that the bulk of the money spent […]

Posted on May 3, 2011 at 11:08 am by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing · Tagged with: , , , ,