Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
Posted on January 13, 2010 at 10:00 pm by Walter Pike · Permalink
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In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
Posted on December 14, 2009 at 8:35 am by Walter Pike · Permalink
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In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
