Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, Marketing, media, social media
Driving into the office this morning I thought about some of the conversations I had had last night at the graduation ceremony of the aaa school of advertising. The conversation often turned to digital marketing and advertising and I felt that I needed to share my thoughts. Firstly we cannot understand what can be done [...]