The Digital Divide – Huh?

The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.

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• Walter Pike

  
  
  Walter Pike is the founder and leader of
  PiKE | The New Marketing Agency
  
  He is also the founder and Director of the Digital Marketing Academy and was the Head of Faculty: Marketing and Advertising at the AAA School of Advertising in Johannesburg, South Africa.
  
  
  
  

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  Unless otherwise stated PiKE's Thinking... by Walter Pike is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 South Africa License.

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