The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
At the digital marketing academy we discused an article on the 9 worst social media fails of the year. Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up: Businesses who jump into […]
In: Uncategorized · Tagged with: Marketing, Marketing and Advertising, social media
To understand new marketing should you follow the internet engineers, the media moguls or the crazy o? The crazies.
In: Uncategorized · Tagged with: Advertising, AdWords, Business, Google, Internet marketing, Marketing, Web search engine, Word of mouth
photo credit: Glen Bowman I am sitting on the plane on the way from Cape Town to Lanseria. Just completed a grueling round of speaking engagements. I was struck by a number of things. Firstly. That many of our “trainee communications experts have no clue of digital. I find it extraordinary that I could actually […]
In: Uncategorized · Tagged with: Cape Town, Internet marketing, Marketing, Marketing and Advertising, South Africa
The fundamental issue in understanding new marketing is understanding the shift in control from producers to consumers which has come about because of an improved access to information and knowledge.
In: Uncategorized · Tagged with: Advertising, consumer power, internet, Marketing, social media
The ultimate marketing situation, a lasting and close realtionship with your customer. the tools are called social media.
In: Uncategorized · Tagged with: Branding, CRM, Customer Intimacy, Marketing, social media
You don’t brand anything, you earn your brand. Has there ever been a topic less well understood than Brands and Branding? I read about Brands all the time and am always amazed just how badly. The only term less understood is marketing – which is not the same as advertising by the way. A brand […]
In: Uncategorized · Tagged with: Advertising, Brand, Branding, Marketing
I don’t know Jason Bagley personally but I do follow @JBagley on Twitter so I know him, virtually. He got married yesterday and I was there. It was in Cape Town somewhere, I think, no clue where. I was there because Jason tweeted his wedding from some sort of portable device. Jason brought me and […]
In: Uncategorized · Tagged with: Bagley, Branding, Marketing, Twitter, wedding
Driving into the office this morning I thought about some of the conversations I had had last night at the graduation ceremony of the aaa school of advertising. The conversation often turned to digital marketing and advertising and I felt that I needed to share my thoughts. Firstly we cannot understand what can be done […]
In: Uncategorized · Tagged with: Advertising, Branding, interuption, Marketing, media, mobile, social media
One of American singer songwriter Arlo Guthrie’s prominent works was an Vietnam war protest song, which was subsequently made into a movie. The song called “Alice’s restaurant” took 18 minutes 34 secs and was based on an absurd but true story that had resulted in Guthrie not being accepted into the American military (to burn […]