The social media marketing disconnect.

The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?

Are these social media fails or just marketing fails?

At the digital marketing academy we discused an article on the 9 worst social media fails of the year. Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up: Businesses who jump into […]

Posted on May 29, 2009 at 3:44 pm by Walter Pike · Permalink · Leave a comment
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To understand the new marketing follow the crazy ones.

To understand new marketing should you follow the internet engineers, the media moguls or the crazy o? The crazies.

A Digital Tour of Cape Town.

photo credit: Glen Bowman I am sitting on the plane on the way from Cape Town to Lanseria. Just completed a grueling round of speaking engagements. I was struck by a number of things. Firstly. That many of our “trainee communications experts have no clue of digital. I find it extraordinary that I could actually […]

Is this the big BLOCK to understanding new marketing?

The fundamental issue in understanding new marketing is understanding the shift in control from producers to consumers which has come about because of an improved access to information and knowledge.

Posted on March 14, 2009 at 10:20 am by Walter Pike · Permalink · 3 Comments
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Customer Intimacy got me to social media

The ultimate marketing situation, a lasting and close realtionship with your customer. the tools are called social media.

Posted on December 27, 2008 at 11:39 am by Walter Pike · Permalink · Leave a comment
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Branding Delusions.

You don’t brand anything, you earn your brand. Has there ever been a topic less well understood than Brands and Branding? I read about Brands all the time and am always amazed just how badly. The only term less understood is marketing – which is not the same as advertising by the way. A brand […]

Posted on December 16, 2008 at 9:31 pm by Walter Pike · Permalink · 5 Comments
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Is a Twitter wedding a Twedding?

I don’t know Jason Bagley personally but I do follow @JBagley on Twitter so I know him, virtually. He got married yesterday and I was there. It was in Cape Town somewhere, I think, no clue where. I was there because Jason tweeted his wedding from some sort of portable device. Jason brought me and […]

Posted on December 7, 2008 at 6:41 am by Walter Pike · Permalink · 4 Comments
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Interruption Advertising & the difference that digital makes.

Driving into the office this morning I thought about some of the conversations I had had last night at the graduation ceremony of the aaa school of advertising. The conversation often turned to digital marketing and advertising and I felt that I needed to share my thoughts. Firstly we cannot understand what can be done […]

Posted on December 5, 2008 at 8:55 am by Walter Pike · Permalink · One Comment
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Thanksgiving, Vietnam, Alice’s Restaurant and Social Media Marketing.

One of American singer songwriter Arlo Guthrie’s prominent works was an Vietnam war protest song, which was subsequently made into a movie. The song called “Alice’s restaurant” took 18 minutes 34 secs and was based on an absurd but true story that had resulted in Guthrie not being accepted into the American military (to burn […]

Posted on November 27, 2008 at 12:41 pm by Walter Pike · Permalink · 2 Comments
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