Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, Uncategorized, social media · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, Marketing, internet · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, Marketing, media, social media
The Culture Clash: Social Media in the agency world
Social media is in many ways the antithesis of advertising.
In: Advertising, Marketing, social media · Tagged with: Account planning, Advertising, Marketing, social media, social media explorer
But Twitter is just a broadcast medium isnt it?
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
TEDx talk on how marketing is changing.
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
The social media marketing disconnect.
The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
Are these social media fails or just marketing fails?
At the digital marketing academy we discused an article on the 9 worst social media fails of the year. Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up: Businesses who jump into [...]
In: Uncategorized · Tagged with: Marketing, Marketing and Advertising, social media
