Internet causing newspaper blindness!

The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.

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• Walter Pike

  
  
  Walter Pike is the founder and leader of
  PiKE | The New Marketing Agency
  
  He is also the founder and Director of the Digital Marketing Academy and was the Head of Faculty: Marketing and Advertising at the AAA School of Advertising in Johannesburg, South Africa.
  
  
  
  

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  Unless otherwise stated PiKE's Thinking... by Walter Pike is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 South Africa License.

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