Who is fit to lead your brand?

Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?

Are these social media fails or just marketing fails?

At the digital marketing academy we discused an article on the 9 worst social media fails of the year. Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up: Businesses who jump into […]

Posted on May 29, 2009 at 3:44 pm by Walter Pike · Permalink · Leave a comment
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A Digital Tour of Cape Town.

photo credit: Glen Bowman I am sitting on the plane on the way from Cape Town to Lanseria. Just completed a grueling round of speaking engagements. I was struck by a number of things. Firstly. That many of our “trainee communications experts have no clue of digital. I find it extraordinary that I could actually […]