(2010) The year the penny drops?

The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.

Posted on January 14, 2010 at 9:43 pm by Walter Pike · Permalink · 3 Comments
In: Advertising, internet, Marketing · Tagged with: , , , , ,

TEDx talk on how marketing is changing.

Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.

An industry shooting itself in the foot.

The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini […]

Is this the big BLOCK to understanding new marketing?

The fundamental issue in understanding new marketing is understanding the shift in control from producers to consumers which has come about because of an improved access to information and knowledge.

Posted on March 14, 2009 at 10:20 am by Walter Pike · Permalink · 3 Comments
In: Uncategorized · Tagged with: , , , ,