The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini […]
In: Comment, internet · Tagged with: Arthur Goldstuck, Durban, EThekwini, internet, Internet marketing, Technology/Internet, World Cup
The fundamental issue in understanding new marketing is understanding the shift in control from producers to consumers which has come about because of an improved access to information and knowledge.