An industry shooting itself in the foot.
The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini [...]
In: Comment, internet · Tagged with: Arthur Goldstuck, Durban, EThekwini, internet, Internet marketing, Technology/Internet, World Cup
To understand the new marketing follow the crazy ones.
To understand new marketing should you follow the internet engineers, the media moguls or the crazy o? The crazies.
In: Uncategorized · Tagged with: Advertising, AdWords, Business, Google, Internet marketing, Marketing, Web search engine, Word of mouth
A Digital Tour of Cape Town.
photo credit: Glen Bowman I am sitting on the plane on the way from Cape Town to Lanseria. Just completed a grueling round of speaking engagements. I was struck by a number of things. Firstly. That many of our “trainee communications experts have no clue of digital. I find it extraordinary that I could actually [...]
In: Uncategorized · Tagged with: Cape Town, Internet marketing, Marketing, Marketing and Advertising, South Africa
