A spectacularly successful viral marketing campaign in Johannesburg.
In: internet, Marketing · Tagged with: Gary Rom Hairdressing, General Manager, Mike Herbert, South Africa, Viral Marketing
A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.