Runaway Viral in Jozi

A spectacularly successful viral marketing campaign in Johannesburg.

Posted on December 17, 2009 at 10:00 am by Walter Pike · Permalink · 2 Comments
In: internet, Marketing · Tagged with: , , , ,

Digital is far too successful for this Jozi company!

A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.

Posted on November 20, 2009 at 1:09 pm by Walter Pike · Permalink · 17 Comments
In: Marketing, social media · Tagged with: , , , ,