The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
The AAA Digital Marketing Academy is set to prepare and up-skill the marketing and communication industry for the growth in the use of digital media. Worldwide trends are telling the story: The consumer’s trust in traditional advertising and PR is declining. Control of brands is shifting to the costumer. Customers are more likely to seek [...]