The Digital Divide – Huh?

The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.

Posted on January 16, 2010 at 8:39 am by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, Uncategorized · Tagged with: , , , ,

TEDx talk on how marketing is changing.

Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.

Building a South African Digital Marketing Capability

The AAA Digital Marketing Academy is set to prepare and up-skill the marketing and communication industry for the growth in the use of digital media. Worldwide trends are telling the story: The consumer’s trust in traditional advertising and PR is declining. Control of brands is shifting to the costumer. Customers are more likely to seek […]

Posted on March 10, 2009 at 9:25 pm by Walter Pike · Permalink · 2 Comments
In: Uncategorized · Tagged with: , ,