The Vodacom relaunch – what an appalling waste
Once upon a time when I was the client services director at an ad agency in Cape Town I advised a client to reallocate the bulk of his advertising budget to solve the problem because as I said to him – “there is no advertising solution to this – we’ll spend your ad budget next [...]
Posted on April 28, 2011 at 6:55 am by Walter Pike · Permalink
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In: Uncategorized · Tagged with: Cell C, South Africa, Vodacom
In: Uncategorized · Tagged with: Cell C, South Africa, Vodacom
Losing the war
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its [...]
Posted on April 27, 2011 at 11:14 pm by Walter Pike · Permalink
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In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
Cell C and Noahgate. Some lessons.
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
Posted on August 9, 2010 at 1:31 pm by Walter Pike · Permalink
· 10 Comments
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
