Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
Posted on December 14, 2009 at 8:35 am by Walter Pike · Permalink
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In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
The social media marketing disconnect.
The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
Posted on July 5, 2009 at 10:14 am by Walter Pike · Permalink
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In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
