Customer Intimacy got me to social media

The ultimate marketing situation, a lasting and close realtionship with your customer. the tools are called social media.

Posted on December 27, 2008 at 11:39 am by Walter Pike · Permalink · Leave a comment
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Branding Delusions.

You don’t brand anything, you earn your brand. Has there ever been a topic less well understood than Brands and Branding? I read about Brands all the time and am always amazed just how badly. The only term less understood is marketing – which is not the same as advertising by the way. A brand […]

Posted on December 16, 2008 at 9:31 pm by Walter Pike · Permalink · 5 Comments
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Is a Twitter wedding a Twedding?

I don’t know Jason Bagley personally but I do follow @JBagley on Twitter so I know him, virtually. He got married yesterday and I was there. It was in Cape Town somewhere, I think, no clue where. I was there because Jason tweeted his wedding from some sort of portable device. Jason brought me and […]

Posted on December 7, 2008 at 6:41 am by Walter Pike · Permalink · 4 Comments
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Interruption Advertising & the difference that digital makes.

Driving into the office this morning I thought about some of the conversations I had had last night at the graduation ceremony of the aaa school of advertising. The conversation often turned to digital marketing and advertising and I felt that I needed to share my thoughts. Firstly we cannot understand what can be done […]

Posted on December 5, 2008 at 8:55 am by Walter Pike · Permalink · One Comment
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Thanksgiving, Vietnam, Alice’s Restaurant and Social Media Marketing.

One of American singer songwriter Arlo Guthrie’s prominent works was an Vietnam war protest song, which was subsequently made into a movie. The song called “Alice’s restaurant” took 18 minutes 34 secs and was based on an absurd but true story that had resulted in Guthrie not being accepted into the American military (to burn […]

Posted on November 27, 2008 at 12:41 pm by Walter Pike · Permalink · 2 Comments
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