Target the swingers, Not the followers.

All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s a group of voters who will support one political party or another no matter what… All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s […]

Posted on December 11, 2014 at 12:37 pm by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing, social media · Tagged with: , , ,

Come on – That’s not Social Media

Many commentators attack Social Media without understanding what it really is.

Posted on February 15, 2012 at 2:52 pm by Walter Pike · Permalink · One Comment
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Telling the truth – a killer strategy?

Telling the truth might just be a Killer marketing strategy

The Digital Divide – Huh?

The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.

Posted on January 16, 2010 at 8:39 am by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, Uncategorized · Tagged with: , , , ,

(2010) The year the penny drops?

The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.

Posted on January 14, 2010 at 9:43 pm by Walter Pike · Permalink · 3 Comments
In: Advertising, internet, Marketing · Tagged with: , , , , ,

Who is fit to lead your brand?

Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?

Advertising can’t build brands.

Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.

Posted on December 14, 2009 at 8:35 am by Walter Pike · Permalink · 5 Comments
In: Advertising, Marketing, social media, Uncategorized · Tagged with: , , , ,

An obsession with numbers

Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?

Posted on September 25, 2009 at 10:05 am by Walter Pike · Permalink · Leave a comment
In: Advertising, internet, Marketing, social media · Tagged with: , , ,

The Culture Clash: Social Media in the agency world

Social media is in many ways the antithesis of advertising.

Posted on September 22, 2009 at 7:18 am by Walter Pike · Permalink · 6 Comments
In: Advertising, Marketing, social media · Tagged with: , , , ,

But Twitter is just a broadcast medium isnt it?

Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.