Target the swingers, Not the followers.
All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s a group of voters who will support one political party or another no matter what… All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s […]
In: Advertising, Marketing, social media · Tagged with: Advertising, Brand, NodeXL, social network analysis
Come on – That’s not Social Media
Many commentators attack Social Media without understanding what it really is.
In: Advertising, Marketing, social media · Tagged with: Advertising, Marketing, social media, South Africa, WalterPike
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, social media, Uncategorized · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, social media, Uncategorized · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, Marketing, media, social media
The Culture Clash: Social Media in the agency world
Social media is in many ways the antithesis of advertising.
In: Advertising, Marketing, social media · Tagged with: Account planning, Advertising, Marketing, social media, social media explorer
But Twitter is just a broadcast medium isnt it?
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
