Archive for the ‘Uncategorized’ Category
What’s the point of popular?
“Seth Godin’s blog today asks the question “What’s the point of popular” he uses it in the sense of personal popularity, “Popular is almost never a measure of impact, or genius, or art. Popular rarely correlates with guts, hard work or a willingness to lead (and be willing to be wrong along the way). I know that [...]
You can’t measure everything.
Dan Zarrella says in his article on memeburn Social Media Justification by Numbers that you can and should measure social media and pokes fun at those who say you cant. Well Dan I am one of those. I think that we often measure what we can measure and we get blinded by the numbers, because we [...]
The Vodacom relaunch – what an appalling waste
Once upon a time when I was the client services director at an ad agency in Cape Town I advised a client to reallocate the bulk of his advertising budget to solve the problem because as I said to him – “there is no advertising solution to this – we’ll spend your ad budget next [...]
In: Uncategorized · Tagged with: Cell C, South Africa, Vodacom
Losing the war
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its [...]
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
What FIFA has got 100% right, and most other sports 100% wrong.
There is a massive difference between pro and amateur sport. A distinction lost on most spectators and huge amount of sports administrators. Most spectators and viewers honestly believe that when you are watching Arsenal and Chelsea play football or England play Australia in the ashes that they are watching a “grown up” version of school [...]
No way should football be ashamed over the Suárez incident.
PEDRO UGARTE/AFP/Getty Images Luis Suárez saved a certain goal in the World Cup by handling the ball while he stood on the goal line. In the microsecond he had he went with his instinct and prevented the ball going into the net by batting it out with his hands. That the Ghanaian, Asamoah Gyan then [...]
We are going to need artists.
In a lecture room in Johannesburg on Wednesday, I finished my class with a slide with only strange square image that looked like a haphazardly coloured in chessboard. The title on the slide was “Your class assignment.” For the past 6 days I had been running a workshop with 38 of the future leaders of [...]
My photo in Seth Godin’s book – Linchpin.
See if you can find me in this photo – Its the inside front cover of Seth Godin’s new book “linchpin” its kind of in the centre right, at 2 o clock from the black square. I can’t wait to read the book, my copy is on its way from amazon. And its really cool [...]
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, social media, Uncategorized · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
