Archive for the ‘Uncategorized’ Category

The killer conversation in marketing.

Broadcast media gives you the one to many, one way method of spreading ideas. The telephone gives you the one to one two way or interactive model. The person with whom you are talking can talk back. The Internet gives you the many to many and interactive model. The most important conversation for your brand […]

Posted on May 24, 2011 at 4:32 pm by Walter Pike · Permalink · Leave a comment
In: Uncategorized

A rant about conference organisers

I was invited to chair day 2 of the Social Media World Forum in Cape Town on June 2. I agreed even though there had been no talk of a fee. Keep in mind that I am a professional speaker, so its like expecting your lawyer to work for free. I did so because there are […]

Posted on May 24, 2011 at 2:07 pm by Walter Pike · Permalink · 2 Comments
In: Uncategorized

Never hire a social media expert

There is a rant on business insider http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expe… about social media experts. Like so many who talk about social media it misses the point. If you think of social media as just a different channel or are focussed on making money INSTEAD of delivering experiences and before I get the normal myopic reaction I want […]

Posted on May 24, 2011 at 9:02 am by Walter Pike · Permalink · One Comment
In: Uncategorized

The Election SMS furore

Further to yesterday’s post Paul wrote a great legal take on the situation on web.tec.law called Local elections, SMS campaigns and privacy Posted via email from Organic Marketing…

Posted on May 19, 2011 at 9:18 am by Walter Pike · Permalink · Leave a comment
In: Uncategorized

SA Election – SMS Spam discussed.

I hate SPAM SMS, I think that its the pits and my reaction is usually to put the sender on my “I will never buy from you” list. During the last few days of election campaigning both the ANC and the the DA have sent out SMS to whatever lists they have to urge people […]

Posted on May 18, 2011 at 9:39 am by Walter Pike · Permalink · 11 Comments
In: Uncategorized

Politics: What South Africa can learn from North Africa

Are South African political parties learning the lessons of Egypt and Tunisia and for that matter Libya?  It struck me on sunday evening as I stumbled upon a discussion session on twitter (you can follow it on hashtag #daqa it should still be up for a while) that although this was an engagement it was still part […]

Posted on May 16, 2011 at 8:08 am by Walter Pike · Permalink · Leave a comment
In: Uncategorized

The killer conversation in marketing.

Broadcast media gives you the one to many, one way method of spreading ideas. The telephone gives you the one to one two way or interactive model. The person with whom you are talking can talk back. The Internet gives you the many to many and interactive model. The most important conversation for your brand […]

Posted on May 13, 2011 at 4:31 pm by Walter Pike · Permalink · 4 Comments
In: Uncategorized

Marketing sucks say Thought Leader commentators

Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very […]

Imagine the ASA getting hold of this – Blackberry insults iPad

Handbags at 20 paces probably describes the Vodacom complaint against CellC. This is a bit more spicy. Blackberry has decided to insult all of the millions of iPad fans. I suppose that the intention was to get people to talk about the advertising which is fine because the PlayBook itself is not much to talk […]

Posted on May 6, 2011 at 12:13 pm by Walter Pike · Permalink · One Comment
In: Marketing, Uncategorized

You just don’t do branding the same way.

Positive brand equity are associations that lead to preference. These associations are a combination of feelings and judgements in other words emotion and facts. The process of branding is how these meanings become attached. Brands are actually any collection of meanings be they positive or negative and anything that you have these feelings about is […]

Posted on May 5, 2011 at 9:42 am by Walter Pike · Permalink · Leave a comment
In: Uncategorized