Archive for the ‘Uncategorized’ Category
The killer conversation in marketing.
Broadcast media gives you the one to many, one way method of spreading ideas. The telephone gives you the one to one two way or interactive model. The person with whom you are talking can talk back. The Internet gives you the many to many and interactive model. The most important conversation for your brand [...]
A rant about conference organisers
I was invited to chair day 2 of the Social Media World Forum in Cape Town on June 2. I agreed even though there had been no talk of a fee. Keep in mind that I am a professional speaker, so its like expecting your lawyer to work for free. I did so because there are [...]
Never hire a social media expert
There is a rant on business insider http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expe… about social media experts. Like so many who talk about social media it misses the point. If you think of social media as just a different channel or are focussed on making money INSTEAD of delivering experiences and before I get the normal myopic reaction I want [...]
The Election SMS furore
Further to yesterday’s post Paul wrote a great legal take on the situation on web.tec.law called Local elections, SMS campaigns and privacy Posted via email from Organic Marketing…
SA Election – SMS Spam discussed.
I hate SPAM SMS, I think that its the pits and my reaction is usually to put the sender on my “I will never buy from you” list. During the last few days of election campaigning both the ANC and the the DA have sent out SMS to whatever lists they have to urge people [...]
Politics: What South Africa can learn from North Africa
Are South African political parties learning the lessons of Egypt and Tunisia and for that matter Libya? It struck me on sunday evening as I stumbled upon a discussion session on twitter (you can follow it on hashtag #daqa it should still be up for a while) that although this was an engagement it was still part [...]
The killer conversation in marketing.
Broadcast media gives you the one to many, one way method of spreading ideas. The telephone gives you the one to one two way or interactive model. The person with whom you are talking can talk back. The Internet gives you the many to many and interactive model. The most important conversation for your brand [...]
Marketing sucks say Thought Leader commentators
Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very [...]
In: Advertising, Customer Service, Marketing, social media, Uncategorized
Imagine the ASA getting hold of this – Blackberry insults iPad
Handbags at 20 paces probably describes the Vodacom complaint against CellC. This is a bit more spicy. Blackberry has decided to insult all of the millions of iPad fans. I suppose that the intention was to get people to talk about the advertising which is fine because the PlayBook itself is not much to talk [...]
In: Marketing, Uncategorized
You just don’t do branding the same way.
Positive brand equity are associations that lead to preference. These associations are a combination of feelings and judgements in other words emotion and facts. The process of branding is how these meanings become attached. Brands are actually any collection of meanings be they positive or negative and anything that you have these feelings about is [...]
