Archive for the ‘Uncategorized’ Category
What FIFA has got 100% right, and most other sports 100% wrong.
There is a massive difference between pro and amateur sport. A distinction lost on most spectators and huge amount of sports administrators. Most spectators and viewers honestly believe that when you are watching Arsenal and Chelsea play football or England play Australia in the ashes that they are watching a “grown up” version of school [...]
No way should football be ashamed over the Suárez incident.
PEDRO UGARTE/AFP/Getty Images Luis Suárez saved a certain goal in the World Cup by handling the ball while he stood on the goal line. In the microsecond he had he went with his instinct and prevented the ball going into the net by batting it out with his hands. That the Ghanaian, Asamoah Gyan then [...]
We are going to need artists.
In a lecture room in Johannesburg on Wednesday, I finished my class with a slide with only strange square image that looked like a haphazardly coloured in chessboard. The title on the slide was “Your class assignment.” For the past 6 days I had been running a workshop with 38 of the future leaders of [...]
My photo in Seth Godin’s book – Linchpin.
See if you can find me in this photo – Its the inside front cover of Seth Godin’s new book “linchpin” its kind of in the centre right, at 2 o clock from the black square. I can’t wait to read the book, my copy is on its way from amazon. And its really cool [...]
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, Uncategorized, social media · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
Are brands one thing and products another?
Are brands and products separate concepts? Brands intangible and products tangible? I argue no.
A worthwhile free ebook from Seth Godin
Image via Wikipedia This is another cool idea from Seth Godin, he is spreading ideas in a free ebook, a collection of ideas that matter, its called ‘What Matters Now” and you can download from his blog by using this link Download Free eBook I have just read it because the ideas are really interesting [...]
In: Uncategorized · Tagged with: great ideas, Seth Godin
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
