Archive for the ‘Uncategorized’ Category
My photo in Seth Godin’s book – Linchpin.
See if you can find me in this photo – Its the inside front cover of Seth Godin’s new book “linchpin” its kind of in the centre right, at 2 o clock from the black square.
I can’t wait to read the book, my copy is on its way from amazon.
And its really cool to be [...]
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, Uncategorized, social media · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
Who is fit to lead your brand?
Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?
In: Customer Service, Uncategorized, viral · Tagged with: Advertising, Advertising Agency, Marketing, Marketing and Advertising, pike, social media
Are brands one thing and products another?
Are brands and products separate concepts? Brands intangible and products tangible? I argue no.
A worthwhile free ebook from Seth Godin
Image via Wikipedia
This is another cool idea from Seth Godin, he is spreading ideas in a free ebook, a collection of ideas that matter, its called ‘What Matters Now” and you can download from his blog by using this link Download Free eBook
I have just read it because the ideas are really interesting and [...]
In: Uncategorized · Tagged with: great ideas, Seth Godin
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
Fight Mediocrity
Image via Wikipedia
Good is the enemy of great.
Seth Godin published a very short but very powerful post on his blog today. He called it “On the road to mediocrity”
We all face the opportunity so often. To settle for good enough, when actually nothing is really good enough we settle for it so often in our [...]
Are these social media fails or just marketing fails?
At the digital marketing academy we discused an article on the 9 worst social media fails of the year.
Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up:
Businesses who jump into the conversation [...]
In: Uncategorized · Tagged with: Marketing, Marketing and Advertising, social media
To understand the new marketing follow the crazy ones.
To understand new marketing should you follow the internet engineers, the media moguls or the crazy o? The crazies.
In: Uncategorized · Tagged with: Advertising, AdWords, Business, Google, Internet marketing, Marketing, Web search engine, Word of mouth
