Archive for the ‘social media’ Category

Cell C and Noahgate. Some lessons.

Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.

Posted on August 9, 2010 at 1:31 pm by Walter Pike · Permalink · 11 Comments
In: Advertising, Customer Service, Marketing, social media · Tagged with: , , , ,

Telling the truth – a killer strategy?

Telling the truth might just be a Killer marketing strategy

Advertising can’t build brands.

Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.

Posted on December 14, 2009 at 8:35 am by Walter Pike · Permalink · 5 Comments
In: Advertising, Marketing, social media, Uncategorized · Tagged with: , , , ,

Digital is far too successful for this Jozi company!

A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.

Posted on November 20, 2009 at 1:09 pm by Walter Pike · Permalink · 17 Comments
In: Marketing, social media · Tagged with: , , , ,

An obsession with numbers

Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?

Posted on September 25, 2009 at 10:05 am by Walter Pike · Permalink · Leave a comment
In: Advertising, internet, Marketing, social media · Tagged with: , , ,

The Culture Clash: Social Media in the agency world

Social media is in many ways the antithesis of advertising.

Posted on September 22, 2009 at 7:18 am by Walter Pike · Permalink · 6 Comments
In: Advertising, Marketing, social media · Tagged with: , , , ,

But Twitter is just a broadcast medium isnt it?

Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.

TEDx talk on how marketing is changing.

Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.

I would probably do a poster campaign.

An ironic look at attracting connected youngsters to a career in advertising.

Posted on August 7, 2009 at 7:10 am by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing, social media · Tagged with: , , , , , ,

The social media marketing disconnect.

The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?