Archive for the ‘social media’ Category
How Woolies Lost its Mojo
Woolworths has destroyed the brand reputation it once had – the Frankie’s debacle is just another example, In a connected/social world your brand depends on what people say about it.
In: Advertising, Marketing, social media · Tagged with: Brand, Frankies, Marketing, Woolworths
Takumi Sushi – I am sorry but you lose.
People do such ridiculous things when they find their brand under attack and here is a good example. This is what happened; A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like [...]
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized
Marketing sucks say Thought Leader commentators
Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very [...]
In: Advertising, Customer Service, Marketing, social media, Uncategorized
Losing the war
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its [...]
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
7 reasons why Foursquare will kick ass
What is the point of Foursquare? This is exactly the question that was being asked a year or two back about Twitter. Who wants to know that I am buying petrol at the service station, or that I have just ordered an amazing Doppio Zero pizza. So, I am going to tell you why marketers should take notice [...]
In: social media · Tagged with: foursquare, social media, Walter Pike
Cell C and Noahgate. Some lessons.
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, social media, Uncategorized · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, social media, Uncategorized · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
Digital is far too successful for this Jozi company!
A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.
In: Marketing, social media · Tagged with: Edgars Melrose Arch, Gary Rom Hairdressing, Melrose Arch, South Africa, viral
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, Marketing, media, social media
