Archive for the ‘Marketing’ Category
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.
In: Advertising, internet, Marketing · Tagged with: marketing Myopia, newspaper, publishing
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, social media, Uncategorized · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
A spectacularly successful viral marketing campaign in Johannesburg.
In: internet, Marketing · Tagged with: Gary Rom Hairdressing, General Manager, Mike Herbert, South Africa, Viral Marketing
My experience with the amazing customer culture at Zappos.com
In: Marketing · Tagged with: Amazon.com, culture, Customer Intimacy, Le Web, Tony Hsiesh, Zappos.com
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, social media, Uncategorized · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.
In: Marketing, social media · Tagged with: Edgars Melrose Arch, Gary Rom Hairdressing, Melrose Arch, South Africa, viral
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?