Archive for the ‘Marketing’ Category

Cell C and Noahgate. Some lessons.

Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.

Posted on August 9, 2010 at 1:31 pm by Walter Pike · Permalink · 11 Comments
In: Advertising, Customer Service, Marketing, social media · Tagged with: , , , ,

Internet causing newspaper blindness!

The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.

Posted on February 5, 2010 at 12:09 pm by Walter Pike · Permalink · 8 Comments
In: Advertising, internet, Marketing · Tagged with: , ,

Telling the truth – a killer strategy?

Telling the truth might just be a Killer marketing strategy

The Digital Divide – Huh?

The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.

Posted on January 16, 2010 at 8:39 am by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, Uncategorized · Tagged with: , , , ,

(2010) The year the penny drops?

The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.

Posted on January 14, 2010 at 9:43 pm by Walter Pike · Permalink · 3 Comments
In: Advertising, internet, Marketing · Tagged with: , , , , ,

Runaway Viral in Jozi

A spectacularly successful viral marketing campaign in Johannesburg.

Posted on December 17, 2009 at 10:00 am by Walter Pike · Permalink · 2 Comments
In: internet, Marketing · Tagged with: , , , ,

Zappos walks the talk

My experience with the amazing customer culture at

Posted on December 16, 2009 at 12:46 am by Walter Pike · Permalink · 12 Comments
In: Marketing · Tagged with: , , , , ,

Advertising can’t build brands.

Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.

Posted on December 14, 2009 at 8:35 am by Walter Pike · Permalink · 5 Comments
In: Advertising, Marketing, social media, Uncategorized · Tagged with: , , , ,

Digital is far too successful for this Jozi company!

A hairdressing business marked the opening of a store in Melrose Arch, Johannesburg by offering a promotion to 30 customers and their friends and got well over 50 000 responses, and in the process nearly put themselves out of business. The offer was for a free treatment and chance to be involved in a prize draw for a years worth of free hair treatment. The mail was sent on November 5 and got well over 50 000 responses by November 16.

Posted on November 20, 2009 at 1:09 pm by Walter Pike · Permalink · 17 Comments
In: Marketing, social media · Tagged with: , , , ,

An obsession with numbers

Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?

Posted on September 25, 2009 at 10:05 am by Walter Pike · Permalink · Leave a comment
In: Advertising, internet, Marketing, social media · Tagged with: , , ,