Archive for the ‘internet’ Category

How to do Directed Activism

  What is directed activism? We are in the business of spreadings ideas. Ideas that you should like my brand, ideas that you you should vote for my candidate or ideas that you should change what you are doing and do something else. We also all understand broadcast media and how it works: You find […]

Posted on December 1, 2014 at 1:52 pm by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, social media, viral

The ORM riddle: When is an Apple not an apple?

Crowd sourcing ORM how cool is that.

Posted on February 22, 2012 at 8:50 am by Walter Pike · Permalink · 2 Comments
In: internet, Marketing, social media · Tagged with: , , ,

Takumi Sushi – I am sorry but you lose.

People do such ridiculous things when they find their brand under attack and here is a good example.  This is what happened;  A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like […]

Posted on November 16, 2011 at 5:10 pm by Walter Pike · Permalink · One Comment
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized

Internet causing newspaper blindness!

The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.

Posted on February 5, 2010 at 12:09 pm by Walter Pike · Permalink · 8 Comments
In: Advertising, internet, Marketing · Tagged with: , ,

The Digital Divide – Huh?

The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.

Posted on January 16, 2010 at 8:39 am by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, Uncategorized · Tagged with: , , , ,

(2010) The year the penny drops?

The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.

Posted on January 14, 2010 at 9:43 pm by Walter Pike · Permalink · 3 Comments
In: Advertising, internet, Marketing · Tagged with: , , , , ,

Runaway Viral in Jozi

A spectacularly successful viral marketing campaign in Johannesburg.

Posted on December 17, 2009 at 10:00 am by Walter Pike · Permalink · 2 Comments
In: internet, Marketing · Tagged with: , , , ,

An obsession with numbers

Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?

Posted on September 25, 2009 at 10:05 am by Walter Pike · Permalink · Leave a comment
In: Advertising, internet, Marketing, social media · Tagged with: , , ,

But Twitter is just a broadcast medium isnt it?

Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.

TEDx talk on how marketing is changing.

Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.