Archive for the ‘internet’ Category
Internet causing newspaper blindness!
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.
In: Advertising, Marketing, internet · Tagged with: marketing Myopia, newspaper, publishing
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, Marketing, internet · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Runaway Viral in Jozi
A spectacularly successful viral marketing campaign in Johannesburg.
In: Marketing, internet · Tagged with: Gary Rom Hairdressing, General Manager, Mike Herbert, South Africa, Viral Marketing
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, Marketing, media, social media
But Twitter is just a broadcast medium isnt it?
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
TEDx talk on how marketing is changing.
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
An industry shooting itself in the foot.
The Durban World Cup website is reported to be costing R6.5 million. If the reports are correct this not only exorbitant but also its the internet industry shooting itself in the foot. The website appears to be nothing special although I refer you to a Business Report article in which Mike Sutcliffe, who is the eThekwini [...]
In: Comment, internet · Tagged with: Arthur Goldstuck, Durban, EThekwini, internet, Internet marketing, Technology/Internet, World Cup
