Archive for the ‘internet’ Category
What is directed activism? We are in the business of spreadings ideas. Ideas that you should like my brand, ideas that you you should vote for my candidate or ideas that you should change what you are doing and do something else. We also all understand broadcast media and how it works: You find […]
In: Advertising, internet, Marketing, social media, viral
Crowd sourcing ORM how cool is that.
In: internet, Marketing, social media · Tagged with: brandseye, crowdsourcing, online reputation management, ORM
People do such ridiculous things when they find their brand under attack and here is a good example. This is what happened; A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like […]
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.
In: Advertising, internet, Marketing · Tagged with: marketing Myopia, newspaper, publishing
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
A spectacularly successful viral marketing campaign in Johannesburg.
In: internet, Marketing · Tagged with: Gary Rom Hairdressing, General Manager, Mike Herbert, South Africa, Viral Marketing
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, Marketing, media, social media
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.