Archive for the ‘Customer Service’ Category

Node XL Maps for #standardbank and #FNB on twitter during the ASA firestorm

These network diagrams have been uploaded to illustrate my interview on SAFM on the media show at 9:20am Sunday March 4, 2012. Live streaming here (obviously this link will be no use unless you are listening live) The first map describes the conversation for #FNB. To help you understand it the size of the pictures […]

Posted on March 4, 2012 at 8:49 am by Walter Pike · Permalink · Leave a comment
In: Customer Service, Marketing, social media, Uncategorized

Takumi Sushi – I am sorry but you lose.

People do such ridiculous things when they find their brand under attack and here is a good example.  This is what happened;  A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like […]

Posted on November 16, 2011 at 5:10 pm by Walter Pike · Permalink · One Comment
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized

Marketing sucks say Thought Leader commentators

Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very […]

Losing the war

Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its […]

Posted on April 27, 2011 at 11:14 pm by Walter Pike · Permalink · Leave a comment
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: , , , ,

Cell C and Noahgate. Some lessons.

Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.

Posted on August 9, 2010 at 1:31 pm by Walter Pike · Permalink · 11 Comments
In: Advertising, Customer Service, Marketing, social media · Tagged with: , , , ,

Telling the truth – a killer strategy?

Telling the truth might just be a Killer marketing strategy

Who is fit to lead your brand?

Are either Advertising agencies or digital agencies fit to be trusted with the brand, or is a new approach needed?

Online stores still need to give service.

Local online store Kalahari.net fails in service delivery compared to service culture of Zappos.com

Posted on December 22, 2009 at 7:00 pm by Walter Pike · Permalink · 3 Comments
In: Customer Service · Tagged with: , , , ,