Archive for the ‘Advertising’ Category
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, social media, Uncategorized · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, Marketing, media, social media
The Culture Clash: Social Media in the agency world
Social media is in many ways the antithesis of advertising.
In: Advertising, Marketing, social media · Tagged with: Account planning, Advertising, Marketing, social media, social media explorer
But Twitter is just a broadcast medium isnt it?
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
TEDx talk on how marketing is changing.
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, internet, Marketing, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
I would probably do a poster campaign.
An ironic look at attracting connected youngsters to a career in advertising.
In: Advertising, Marketing, social media · Tagged with: Advertising, carreer, Mobile phone, mobile phones, MXit, The Grid, WAP
The social media marketing disconnect.
The key impact of the internet is a social one. We really cant look at the changes brought about and see it in either technology, SEM or traditional marketing terms. So how do we?
In: Advertising, Marketing, social media · Tagged with: Advertising, altconference, Brand, Business/Finance, China, Communication design, engagement, Graphic design, Iran, Marketing, Marketing mix modeling, Mumbai, Natural Disaster, Search engine, Search engine marketing, search engine optimisation, social media, Strategic management, Technology/Internet
