Archive for the ‘Advertising’ Category
Cell C and Noahgate. Some lessons.
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
Internet causing newspaper blindness!
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.
In: Advertising, Marketing, internet · Tagged with: marketing Myopia, newspaper, publishing
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, Uncategorized, social media · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, Marketing, Uncategorized, internet · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, Marketing, internet · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
Advertising can’t build brands.
Brands are built by experiences – not by advertising. I wrote this in an article 5 years ago, it was dug out to discuss on radio this week. I am pleased that my views have remained consistent over the years its just that its even more correct now than it was then.
In: Advertising, Marketing, Uncategorized, social media · Tagged with: Advertising, Brand, Business/Finance, Draftfcb, pike
An obsession with numbers
Do the numbers marketers are obsessed with actually matter, are there others that matter more that aren’t measured?
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, Marketing, media, social media
The Culture Clash: Social Media in the agency world
Social media is in many ways the antithesis of advertising.
In: Advertising, Marketing, social media · Tagged with: Account planning, Advertising, Marketing, social media, social media explorer
But Twitter is just a broadcast medium isnt it?
Is twitter a broadcast tool just because some use it like that. No not even close, its about influence and conversations.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Marketing, Online social networking, Traditional Media, Twitter, Web 2.0
TEDx talk on how marketing is changing.
Walter Pike’s talk at TEDx in Johannesburg. Speaking about the fundamental changes to marketing brought about by the internet that paradoxically takes you back to way it was done before. September 2009.
In: Advertising, Marketing, internet, social media · Tagged with: Advertising, broadcast media, Digital Marketing, Industrialisation, internet, Marketing, TEDx
