Archive for the ‘Advertising’ Category
All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s a group of voters who will support one political party or another no matter what… All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s […]
In: Advertising, Marketing, social media · Tagged with: Advertising, Brand, NodeXL, social network analysis
What is directed activism? We are in the business of spreadings ideas. Ideas that you should like my brand, ideas that you you should vote for my candidate or ideas that you should change what you are doing and do something else. We also all understand broadcast media and how it works: You find […]
In: Advertising, internet, Marketing, social media, viral
Many commentators attack Social Media without understanding what it really is.
In: Advertising, Marketing, social media · Tagged with: Advertising, Marketing, social media, South Africa, WalterPike
Woolworths has destroyed the brand reputation it once had – the Frankie’s debacle is just another example, In a connected/social world your brand depends on what people say about it.
In: Advertising, Marketing, social media · Tagged with: Brand, Frankies, Marketing, Woolworths
People do such ridiculous things when they find their brand under attack and here is a good example. This is what happened; A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like […]
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized
Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very […]
In: Advertising, Customer Service, Marketing, social media, Uncategorized
In an earlier rant I spoke about the Vodacom rebrand. In summary I said that brands are built by the customer experience and that because of the high involvement of customers in the Vodacom brand and how simple it would be to tell them about the logo change that the bulk of the money spent […]
In: Advertising, Marketing · Tagged with: Brand, Customer, Rebranding, South Africa, Vodacom
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its […]
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.