Archive for the ‘Advertising’ Category
How Woolies Lost its Mojo
Woolworths has destroyed the brand reputation it once had – the Frankie’s debacle is just another example, In a connected/social world your brand depends on what people say about it.
In: Advertising, Marketing, social media · Tagged with: Brand, Frankies, Marketing, Woolworths
Takumi Sushi – I am sorry but you lose.
People do such ridiculous things when they find their brand under attack and here is a good example. This is what happened; A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like [...]
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized
Marketing sucks say Thought Leader commentators
Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very [...]
In: Advertising, Customer Service, Marketing, social media, Uncategorized
Vodacom: This is what your brand is.
In an earlier rant I spoke about the Vodacom rebrand. In summary I said that brands are built by the customer experience and that because of the high involvement of customers in the Vodacom brand and how simple it would be to tell them about the logo change that the bulk of the money spent [...]
In: Advertising, Marketing · Tagged with: Brand, Customer, Rebranding, South Africa, Vodacom
Losing the war
Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its [...]
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: Cell C, Nando's, social media, South Africa, Vodacom
Cell C and Noahgate. Some lessons.
Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.
In: Advertising, Customer Service, Marketing, social media · Tagged with: Astro turfing, Cell C, Cell Phone, South Africa, Trevor Noah
Internet causing newspaper blindness!
The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.
In: Advertising, internet, Marketing · Tagged with: marketing Myopia, newspaper, publishing
Telling the truth – a killer strategy?
Telling the truth might just be a Killer marketing strategy
In: Advertising, Customer Service, Marketing, social media, Uncategorized · Tagged with: Advertising, Advertising Age, Business and Economy, dominos, Marketing, South Africa
The Digital Divide – Huh?
The notion that there is a divide between digital marketing and traditional marketing based on whether the technology used is analogue or digital is really a little ridiculous.
In: Advertising, internet, Marketing, Uncategorized · Tagged with: Advertising, Digital Marketing, Marketing, Mass media, South Africa
(2010) The year the penny drops?
The South African Marketing Industry has lagged behind, is this the year that it catches a wake up and realises that things have changes and will never be the same again.
In: Advertising, internet, Marketing · Tagged with: Advertising, internet, Marketing, social media, South Africa, trends
