Archive for the ‘Advertising’ Category

Target the swingers, Not the followers.

All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s a group of voters who will support one political party or another no matter what… All election campaign managers know the importance of targeting the swing voters. The theory is that in any campaign, there’s […]

Posted on December 11, 2014 at 12:37 pm by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing, social media · Tagged with: , , ,

How to do Directed Activism

  What is directed activism? We are in the business of spreadings ideas. Ideas that you should like my brand, ideas that you you should vote for my candidate or ideas that you should change what you are doing and do something else. We also all understand broadcast media and how it works: You find […]

Posted on December 1, 2014 at 1:52 pm by Walter Pike · Permalink · One Comment
In: Advertising, internet, Marketing, social media, viral

Come on – That’s not Social Media

Many commentators attack Social Media without understanding what it really is.

Posted on February 15, 2012 at 2:52 pm by Walter Pike · Permalink · One Comment
In: Advertising, Marketing, social media · Tagged with: , , , ,

How Woolies Lost its Mojo

Woolworths has destroyed the brand reputation it once had – the Frankie’s debacle is just another example, In a connected/social world your brand depends on what people say about it.

Posted on February 3, 2012 at 10:00 am by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing, social media · Tagged with: , , ,

Takumi Sushi – I am sorry but you lose.

People do such ridiculous things when they find their brand under attack and here is a good example.  This is what happened;  A twitter user buys R399 take away sushi from a place called Takumi Sushi, When she opens up the container she finds a dead bug, she thinks it’s a cockroach – so she does like […]

Posted on November 16, 2011 at 5:10 pm by Walter Pike · Permalink · One Comment
In: Advertising, Customer Service, internet, Marketing, social media, Uncategorized

Marketing sucks say Thought Leader commentators

Sarah Britten, who is @anatinus on twitter wrote on the Thought Leader blog about her mothers day experience at boutique hotel Marion on Nicol in summary she felt ripped off because in spite of paying a top price for high tea the venue didn’t deliver what was promised. So she told her closest friends on a very […]

Vodacom: This is what your brand is.

In an earlier rant I spoke about the Vodacom rebrand. In summary I said that brands are built by the customer experience and that because of the high involvement of customers in the Vodacom brand and how simple it would be to tell them about the logo change that the bulk of the money spent […]

Posted on May 3, 2011 at 11:08 am by Walter Pike · Permalink · Leave a comment
In: Advertising, Marketing · Tagged with: , , , ,

Losing the war

Although Vodacom has won the battle at the Advertising Standards Authority (ASA), I think that it will lose the war. It’s fascinating how often the management of organisations get involved in their little skirmishes and lose total sight of the big picture. It seems to me that Cell C has in the past pushed its […]

Posted on April 27, 2011 at 11:14 pm by Walter Pike · Permalink · Leave a comment
In: Advertising, Customer Service, social media, Uncategorized · Tagged with: , , , ,

Cell C and Noahgate. Some lessons.

Cell C has launched an ‘Astroturfing’ campaign – some of my thoughts about it.

Posted on August 9, 2010 at 1:31 pm by Walter Pike · Permalink · 11 Comments
In: Advertising, Customer Service, Marketing, social media · Tagged with: , , , ,

Internet causing newspaper blindness!

The newspaper industry is doing exactly the wrong thing to ensure its survival. Its a classic case of marketing myopia in a golden age for news.

Posted on February 5, 2010 at 12:09 pm by Walter Pike · Permalink · 8 Comments
In: Advertising, internet, Marketing · Tagged with: , ,