CellC will miss Lars Reichelt … and so will we.
I am very disappointed to hear that Lars Reichelt the real CEO of Cell C has resigned My personal experience of the man was very positive. I met him after I had roundly slammed the CellC Trevor Noah campaign in blogs and on the radio. He invited me for a cup of coffee to discuss my views a discussion scheduled for half and hour that went on for hours. I still hate the campaign but think the strategy that it was communicating was brave and spot on.
I think that he is one of the very few CEO’s around whom I believe have the both the vision and the drive the change that the industry needs.
I don’t know what went on behind the scenes but to quote Bill Bernbach “Now as always, the future belongs to the brave” and Lars Reichelt was brave.
Congratulations Lars – you made a difference.