Never hire a social media expert

There is a rant on business insider http://www.businessinsider.com/why-i-will-never-ever-hire-a-social-media-expe… about social media experts.

Like so many who talk about social media it misses the point. If you think of social media as just a different channel or are focussed on making money INSTEAD of delivering experiences and before I get the normal myopic reaction I want you to refer you to one of the key google philosophies (look after the user and all else follows) then the article is on the money.

But if you remember that the really useful insight is more about connections, more about coordination, more about the rapid spread of ideas you would quickly realize that it’s superficial.

Marketing has changed because people have changed, because the way they share information and get information has changed and that needs some insight and some guidance

So please whatever you do don’t hire a social media expert, hire a guide.

Posted via email from Organic Marketing…

Posted on May 24, 2011 at 9:02 am by Walter Pike · Permalink
In: Uncategorized