Comments on: Advertising can’t build brands.

By: Walter Pike

Walter Pike — Tue, 15 Dec 2009 00:40:35 +0000

… and to get them to tell their friends

By: arthurcharlesvanwyk

arthurcharlesvanwyk — Mon, 14 Dec 2009 15:30:02 +0000

All true.

I myself have – over the last few months – learnt that brands live and grow ONLY in the mind of the consumer. That is the only place that matters.

And regardless of which medium or platform is being used.. the only objective in branding should be to “make it stick”. Stickiness cane be achieved both online and off.

By: Walter Pike

Walter Pike — Mon, 14 Dec 2009 13:57:33 +0000

Gee, I have spent enough effort in getting my name in the public eye, and the business will carry out my philosophy. It has to be my name – its also distinct and easy to remember – all good branding rules.

The other part of it is that its a myth that its either digital or analogue. Its understanding how to combine and use the tools in order to get ideas to spread. Ideas are also brand ideas.

Thanks for the chirp

By: arthurcharlesvanwyk

arthurcharlesvanwyk — Mon, 14 Dec 2009 13:51:44 +0000

Walter, do you know that you will be the first non-ad agency that uses the ad agency model of naming the agency after the founder?

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Mon, 14 Dec 2009 07:00:34 +0000

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