The internet is not an important medium in South Africa

Oops!!
Creative Commons License photo credit: regeniabrabham

I was at the APEX awards this evening. Its an award given for Advertising effectiveness.

I was told once again by a senior advertising person that South Africans don’t use the internet, and its the fault of our bad and expensive broadband.

Oh so the 13 million MXit users who send 330 million messages a day, and of whom around 75% have accessed the internet from their phone. (Extrapolated form other data) are not using the internet, nor the 2.3 million unique visitors at month on vodaphone live nor the 5 million of the most economically active in the country, who have computer access are not either.

Ostriches stick their heads in the sand as well.

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Posted on May 22, 2009 at 12:45 am by Walter Pike · Permalink
In: Uncategorized
  • I actually cannot believe it! How could people be so blind? Found this on matthewbuckland.com: "According to a piece in Bizcommunity, Rick Joubert of Vodafone estimates there are now at least 9,5-million mobile wap users (read: mobile web) in the country. These are combined user figures on all the local cellphone networks. In comparison, Online Publisher Association (OPA) statistics of traditional desktop web SA users, puts the local-only usership figure at around 5,7-million users. (Audited Nielsen//Netratings). Arthur Goldstuck’s figures on general internet use are also near the OPA estimates, at around 4.4-million for 2008."

    Traditional media will always be there but "the internet" is becoming or already is a relevant medium to South Africans including the lower LSMS(mobile penetration).
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