Are these social media fails or just marketing fails?

At the digital marketing academy we discused an article on the 9 worst social media fails of the year.

Its an interesting anaylsis, but really it sees social media really very much through an advertisisng lens. Social media is really about conversations not promotion. This quote kind of sums it up:

Businesses who jump into the conversation and broadcast a message but fail to interact are failing miserably at the art of marketing within social media. It is important to realize the potential of what David Armano calls micro-interactions where you the brand are responding only after you have listened to what your customers are communicating.Kyle Lacy, Social Media – Indianapolis, May 2009

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Posted on May 29, 2009 at 3:44 pm by Walter Pike · Permalink
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