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	<title>Comments on: Does the DA get Social Media?</title>
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	<link>http://walterpike.com/2009/02/does-the-da-get-social-235/</link>
	<description>Marketing, Advertising and Social Media</description>
	<lastBuildDate>Thu, 11 Mar 2010 18:16:08 +0000</lastBuildDate>
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		<title>By: South Africa: The Democratic Alliance and Politics 2.0 :: Elites TV</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-2371</link>
		<dc:creator>South Africa: The Democratic Alliance and Politics 2.0 :: Elites TV</dc:creator>
		<pubDate>Thu, 11 Mar 2010 18:16:08 +0000</pubDate>
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		<description>[...] Walter Pike&#8217;s critique of the DA social media strategy, &#8220;Does the DA get Social Media?&#8221;: Are the Democratic Alliance doing a copy paste of the Obama campaign and using it as their election strategy? Well I don’t know yet, it just seems to me that they may be. If this is what it is about then I think they may have missed the boat. Social media and social media tools are not ends in themselves. They are tools that can be used in marketing and building a brand and propagating an idea. The biggest misconception that the casual observer may have of the Obama campaign was that it was merely the digital approach that did it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Walter Pike&#8217;s critique of the DA social media strategy, &#8220;Does the DA get Social Media?&#8221;: Are the Democratic Alliance doing a copy paste of the Obama campaign and using it as their election strategy? Well I don’t know yet, it just seems to me that they may be. If this is what it is about then I think they may have missed the boat. Social media and social media tools are not ends in themselves. They are tools that can be used in marketing and building a brand and propagating an idea. The biggest misconception that the casual observer may have of the Obama campaign was that it was merely the digital approach that did it. [...]</p>
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		<title>By: Global Voices Online &#187; South Africa: The Democratic Alliance and Politics 2.0</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-2370</link>
		<dc:creator>Global Voices Online &#187; South Africa: The Democratic Alliance and Politics 2.0</dc:creator>
		<pubDate>Thu, 11 Mar 2010 17:03:47 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-2370</guid>
		<description>[...] Walter Pike&#039;s critique of the DA social media strategy, &#8220;Does the DA get Social Media?&#8221;: Are the Democratic Alliance doing a copy paste of the Obama campaign and using it as their election strategy? Well I don’t know yet, it just seems to me that they may be. If this is what it is about then I think they may have missed the boat. Social media and social media tools are not ends in themselves. They are tools that can be used in marketing and building a brand and propagating an idea. The biggest misconception that the casual observer may have of the Obama campaign was that it was merely the digital approach that did it. [...]</description>
		<content:encoded><![CDATA[<p>[...] Walter Pike&#39;s critique of the DA social media strategy, &#8220;Does the DA get Social Media?&#8221;: Are the Democratic Alliance doing a copy paste of the Obama campaign and using it as their election strategy? Well I don’t know yet, it just seems to me that they may be. If this is what it is about then I think they may have missed the boat. Social media and social media tools are not ends in themselves. They are tools that can be used in marketing and building a brand and propagating an idea. The biggest misconception that the casual observer may have of the Obama campaign was that it was merely the digital approach that did it. [...]</p>
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		<title>By: LouisJvR</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1386</link>
		<dc:creator>LouisJvR</dc:creator>
		<pubDate>Fri, 27 Feb 2009 20:31:56 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1386</guid>
		<description>Ok, Nick I take your point... but I do think the DA have applied their minds in doing this - case in point their social media guy Anthony Hazell responded to some of the blogosphere&#039;s comments here &lt;a href=&quot;http://antsworldsa.wordpress.com/2009/02/24/the-das-social-media-strategy/&quot; rel=&quot;nofollow&quot;&gt;http://antsworldsa.wordpress.com/2009/02/24/the...&lt;/a&gt;&lt;br&gt;&lt;br&gt;L.</description>
		<content:encoded><![CDATA[<p>Ok, Nick I take your point&#8230; but I do think the DA have applied their minds in doing this &#8211; case in point their social media guy Anthony Hazell responded to some of the blogosphere&#39;s comments here <a href="http://antsworldsa.wordpress.com/2009/02/24/the-das-social-media-strategy/" rel="nofollow"></a><a href="http://antsworldsa.wordpress.com/2009/02/24/the.." rel="nofollow">http://antsworldsa.wordpress.com/2009/02/24/the..</a>.</p>
<p>L.</p>
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		<title>By: NickHD</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1382</link>
		<dc:creator>NickHD</dc:creator>
		<pubDate>Fri, 27 Feb 2009 19:53:39 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1382</guid>
		<description>A small dedicated team. Someone replying to twitter messages when applicable. Someone monitoring and evolving their social network presence. Little things like this would go a long way in my opinion.</description>
		<content:encoded><![CDATA[<p>A small dedicated team. Someone replying to twitter messages when applicable. Someone monitoring and evolving their social network presence. Little things like this would go a long way in my opinion.</p>
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		<title>By: LouisJvR</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1380</link>
		<dc:creator>LouisJvR</dc:creator>
		<pubDate>Fri, 27 Feb 2009 19:39:03 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1380</guid>
		<description>@NickHD when you say &quot;get it up, and forget about it&quot; - do you have some concrete suggestions how they can improve their efforts?</description>
		<content:encoded><![CDATA[<p>@NickHD when you say &#8220;get it up, and forget about it&#8221; &#8211; do you have some concrete suggestions how they can improve their efforts?</p>
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		<title>By: NickHD</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1376</link>
		<dc:creator>NickHD</dc:creator>
		<pubDate>Fri, 27 Feb 2009 19:24:19 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1376</guid>
		<description>What are the DA&#039;s mobile digital solutions? With the worlds largest cellphone internet penetration, surely more has gone into it than a few &quot;vote for me&quot; sms&#039;. Am I missing something?</description>
		<content:encoded><![CDATA[<p>What are the DA&#39;s mobile digital solutions? With the worlds largest cellphone internet penetration, surely more has gone into it than a few &#8220;vote for me&#8221; sms&#39;. Am I missing something?</p>
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		<title>By: NickHD</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1374</link>
		<dc:creator>NickHD</dc:creator>
		<pubDate>Fri, 27 Feb 2009 19:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1374</guid>
		<description>Digital is still not getting the respect it deserves. As with the DA, little &#039;real&#039; work has gone into the digital aspect of the campaign. More than any other party (though COPE is getting a big following via FaceBook), but still not enough. Their new Obama-esque website shows a further failed attempt. &quot;Get it up, and forget about it&quot; was the mission statement for the DA digital campaign so far as I can tell.</description>
		<content:encoded><![CDATA[<p>Digital is still not getting the respect it deserves. As with the DA, little &#39;real&#39; work has gone into the digital aspect of the campaign. More than any other party (though COPE is getting a big following via FaceBook), but still not enough. Their new Obama-esque website shows a further failed attempt. &#8220;Get it up, and forget about it&#8221; was the mission statement for the DA digital campaign so far as I can tell.</p>
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		<title>By: Walter Pike</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1204</link>
		<dc:creator>Walter Pike</dc:creator>
		<pubDate>Sun, 22 Feb 2009 16:49:07 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1204</guid>
		<description>Thank you Phillip</description>
		<content:encoded><![CDATA[<p>Thank you Phillip</p>
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		<title>By: Phillip</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1203</link>
		<dc:creator>Phillip</dc:creator>
		<pubDate>Sun, 22 Feb 2009 16:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1203</guid>
		<description>You might be interested in viewing the Obama logo development process and interview with the designs. This page shows you the iterations of the logo and included on the page is a link to the interview with the head designer.&lt;br&gt;&lt;br&gt;&lt;a href=&quot;http://www.logodesignlove.com/obama-08-logo-design-options&quot; rel=&quot;nofollow&quot;&gt;http://www.logodesignlove.com/obama-08-logo-des...&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>You might be interested in viewing the Obama logo development process and interview with the designs. This page shows you the iterations of the logo and included on the page is a link to the interview with the head designer.</p>
<p><a href="http://www.logodesignlove.com/obama-08-logo-design-options" rel="nofollow"></a><a href="http://www.logodesignlove.com/obama-08-logo-des.." rel="nofollow">http://www.logodesignlove.com/obama-08-logo-des..</a>.</p>
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		<title>By: DA reaction has me puzzled! &#124; PiKE's Thinking ...</title>
		<link>http://walterpike.com/2009/02/does-the-da-get-social-235/comment-page-1/#comment-1202</link>
		<dc:creator>DA reaction has me puzzled! &#124; PiKE's Thinking ...</dc:creator>
		<pubDate>Sun, 22 Feb 2009 06:12:53 +0000</pubDate>
		<guid isPermaLink="false">http://walterpike.com/?p=235#comment-1202</guid>
		<description>[...] Does the DA get Social Media?  [...]</description>
		<content:encoded><![CDATA[<p>[...] Does the DA get Social Media?  [...]</p>
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