If they had any common sense or self decency, they would drop the legal action against the blogger, apologize and compensate him financially !

Catch is I had to sit through the salesmans pitch to find out if I had actually one something.

After the sales pitch, I was asked to sign there and then to get 30% discount or pay the full amount later. Well, I opted for the pay later option and took the application form, gave him some random cellphone number, with the intent not to fill the application, just so I can see what I’ve won.

He then sent me off to a room in the back to pick a key from a box and see if I could start a contraption that was home made and had a keyslot. Nothing lit up on the contraption and I was sent on my merry way… Feeling like I’ve been raped.

Take a simple example of just how many people are doing their Xmas shopping on-line this year over last year over the previous few years. Hey I might even order my next timeshare on the internet next time – no false pretences, dodgy presentations, no nothing!

I concur with you 100% – the power is definitely shifting into the Consumers hands.

QVC has to have the most pathetic marketing team. Any company that uses this kind of un-sustainable marketing technique to peddle it’s crap, has to be un-thinkably stupid. Then they take stupid to the next level by attacking a blogger who has the power to rally together(all the people who have already been scammed but didn’t have the voice or time to do something about it) like me.

Then they top it of by sending a lawyers letter to John Robbie at 702, who has the full backing of prime media and it’s lawyers (who now must be peed off with them and just looking for a way to give Donn lots of media support)

Plus now instead of having one comment on a blog, they now have a Tsunami of bad press, (in blogs, radio, facebook, print press and social networking). These guys and their lawyers will go down in history as the goons who approached a problem in the 21st century with a stupid industrial age approach, which backfired with the stealth and strength that only networking in the information age can do. They have shot themselves in the foot so badly they will end up crippled for life. Even if they were lucky enough to win the case, (in the minds of the public) they have already lost, all respect and their brand is in tatters. If they loose the case then they will also have the honour of loosing to a “small guy” with no lawyer and be the laughing stock of the nation and even the world (via the net)

The media will love this and I see them backing the small guy so I think QVC is doomed. If QVC think they are taking on Donn they are mistaken. They are taking on a force that they cannot see and that they have already shown that they don’t understand.

Lets all get bloging, and social network this thing hard that these scum bags get such a severe butt whipping that they shut down for good. Wouldn’t be cool if lots of young lawyers (looking to make a name for themselves) sued these guys on behalf of the thousands of people who have already been scammed. The lawyers bill alone would shut these guys for good.

They clearly didn’t respond in the best way and would have been much better of by apologising or making up for it in some other way that would have generated positive publicity.

Perhaps they would have been better off not doing anything at all than they currently are.

Either way, they certainly face an uphill battle now to establish any form of brand credibility, particularly as the battle is not just online anymore.