Comments on: Interruption Advertising & the difference that digital makes. http://walterpike.com/2008/12/interruption-advertising-the-difference-that-digital-makes/ Marketing, Advertising and Social Media Wed, 22 Feb 2012 08:48:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Allan http://walterpike.com/2008/12/interruption-advertising-the-difference-that-digital-makes/comment-page-1/#comment-25 Allan Sat, 06 Dec 2008 06:58:33 +0000 http://walterpike.com/?p=133#comment-25 What excites me most about this post is that your future graduates (and the interns that come to us) will have been exposed to this kind of thinking. If I can add 2 things to you post: Firstly, a 5th bullet point that leads on from two way conversations, testing and feedback - once we have that feedback we are able to respond almost immediately: web sites can be updated, blogs can be commented on and media plans can be massaged to make sure that we really are delivering what our community expects. Then, when looking at what we can give people to talk about, look at what we can do that adds value, something of use. Having people actively using and publicly displaying that makes for a great testimonial of your brand. What excites me most about this post is that your future graduates (and the interns that come to us) will have been exposed to this kind of thinking.

If I can add 2 things to you post:

Firstly, a 5th bullet point that leads on from two way conversations, testing and feedback – once we have that feedback we are able to respond almost immediately: web sites can be updated, blogs can be commented on and media plans can be massaged to make sure that we really are delivering what our community expects.

Then, when looking at what we can give people to talk about, look at what we can do that adds value, something of use. Having people actively using and publicly displaying that makes for a great testimonial of your brand.

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