Comments on: Today’s Killer AP. Delivering customer value! http://walterpike.com/2007/11/today%e2%80%99s-killer-ap-delivering-customer-value/ Marketing, Advertising and Social Media Sun, 15 Aug 2010 20:05:33 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Zan http://walterpike.com/2007/11/today%e2%80%99s-killer-ap-delivering-customer-value/comment-page-1/#comment-2 Zan Thu, 08 Nov 2007 08:28:00 +0000 http://walterpike2008.wordpress.com/2007/11/07/today%e2%80%99s-killer-ap-delivering-customer-value/#comment-2 Have not heard of Pike's Applause before but certainly sounds like a wonderful concept. <br/><br/>I agree that an important aspect in where to shop for eg has little to do with branding or advertising but rather my actual experience with the staff at the till / on the floor. Personally I will go a little further or to a more expensive supplier for eg if my experience with the closer / cheaper supplier was negative. Have not heard of Pike’s Applause before but certainly sounds like a wonderful concept.

I agree that an important aspect in where to shop for eg has little to do with branding or advertising but rather my actual experience with the staff at the till / on the floor. Personally I will go a little further or to a more expensive supplier for eg if my experience with the closer / cheaper supplier was negative.

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